The Top TikTok Trends to Try This Week

As newsrooms built up their fact-checking and debunking units for elections last year, this year they will most probably refocus on anti-vaccination misinformation. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. Brands can keep their eyes and ears open for any potential crises with social listening and proactively use real-time reactions to dailyreuters shape communications around sensitive topics. In China, where livestream shopping is incredibly popular, the gross merchandise value of ecommerce live-streaming went from 4.5% of the total online shopping’s GMV in 2017 to an anticipated 20.3% in 2022. In the US, live commerce revenue is expected to triple by 2024, reaching 35 billion dollars. To get started on this trend, learn how to incorporate creators into your content strategy.

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And as our 2022 Social Media Trends survey shows, the majority of businesses seem to think it is worth it. 43% of respondents said “the decline of organic reach and the need to increase paid advertising budgets” was their biggest challenge on social media. This is second only to consistently coming up with ideas for content. As of 2021, 50 million people consider themselves to be creators on social networks. And businesses are set to spend $15 billion on influencer marketing by 2022.

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In 2022, users will have a host of options to filter content so that it is searchable and selective. Blogs, articles, and wikis will be tagged to give them a unique and easily searchable home. Users can also locate information by format, author, and department. This helps cut down on confusion and make knowledge management a more interactive process. Early versions of knowledge management software featured long lists, elaborate file names, and dense bodies of text that users had to sort through to uncover documents.

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Thankfully, short-form videos are more easily accessible to brands than longer ones. The authentic and lower production nature of Stories and TikTok videos is part of the bigger appeal to consumers. YouTube, Snapchat, Instagram and TikTok all invested in their own versions of a creator fund. According to a recent report on the creator economy, more than 50 million people worldwide consider themselves to be creators. Creators aren’t limited to social media networks but those that do use social media contribute to the expected $13.8 billion influencer industry.

Social media has captured consumer eyeballs for years, underpinning marketers' push to invest in platforms like Facebook, Twitter and Instagram. While the app may not see the same growth it saw in 2020, it doesn’t seem like it’s slowing down anytime soon. The company has also been investing in developing its ad platform, making it easier for brands and businesses to create a presence on the network. An entrepreneur, business leader and a trusted advisor, Kumar Parakala has more than two decades of experience in building new and existing professional services businesses in global markets. As the President at GHD Digital, the fast-growing digital transformation and technology engine of GHD, Kumar is responsible for the execution of the firm’s digital strategy and innovation.

By opting in, you agree to receive Weekly News, Promotional and relevant Partner messages. By opting in, you agree to receive daily alerts via email about the latest Content Marketing news and insights. GHD to deliver Australian Sports Partnership Program to build healthy, inclusive communities through sport. As the COVID-19 vaccine becomes more widely available, businesses will need a policy on how to address vaccination requirements. Consult with an attorney to ensure all local, state and federal regulations are followed when developing your policy.

That’s why we’ve put together a list of social media trends to watch in 2022. In Later's version of the trend, we shared what it’s like for social media managers to get less-than-glowing feedback from their boss. Last year, theWEF warned of a major disruption in the labour markets of 15 developed and emerging countries that would lead to a net loss of over 5 million jobs and the emergence of millions of new jobs.